plays an increasingly important role in the
improvement of health and quality of life.
The media are the main intermediaries between
institutions and the public in the transmission
of messages promoting health.
The Communication and Health Group studies the range of relations between
the health system and the media, the traditional
social interaction between doctors and patients,
and the communication needs of health system
Studies of health communication have a long
tradition in English-speaking countries and
also in a number of South-American countries.
The Group aims to monitor, analyse and investigate
communication strategies applied to inform
and influence individuals and institutions
with a view to improving health and quality
Group activities lie in the following
1. Applied and basic research via participation
in R&D projects.
2. Publications, specialised,
academic and general.
3. Management of the Observatory website in
The Group website is available in Catalan
and in Spanish
and includes the following sections:
A directory containing hundreds of communication
and health resources sorted by thematic
areas: libraries, illnesses, women's health,
> Group monographs on communication and
> On-line texts on communication and
health-related issues sorted by main thematic
areas: Gender and health, health in the
media, patients, and education of health
> Directory of Internet health resources:
the quality of Internet health resources,
illnesses and disorders, patients, NGOs,
Women's Health, Aging and Libraries, among
> Description and critique of documentary
and bibliographical resources.
> An agenda setting out the main related
events: congresses, courses and prizes.
Organisation of workshops, meetings
and congresses for health and information
5. Participation in international meetings
and development projects in collaboration
with Latin America.
6. Organisation and participation in continuing
education in the field of communication and
The Group interprets health communication
in a broad sense. Without forgetting
any additional areas of potential interest,
the Group's main areas of study are
> The influence of advertising on behaviour
> Communication between medical staff
> Relations between public and private
institutions and the traditional media in
> Social marketing: use of traditional
marketing techniques to inform the public
of health-related issues.
> Specialised health journalism.
> The role of the Internet and its interactive
capacities in promoting health, and accreditation
of the quality of Internet resources.
By analysing and studying these phenomena,
the Group aims to serve as a bridge between
Europe and South America. Although aware that
the health needs and priorities of each may
differ in some respects, we feel they share
the common objective of promoting healthy
behaviour which will lead to an improved quality